"There is much evidence that suggests the potential for all of these nudge-type interventions to be successful if suitably applied. However, the evidence available is highly variable in terms of quality, relevance to health care and behaviour change impact."
Behavioural insights in health care: Nudging to reduce inefficiency and waste
C Perry, K Chhatralia, D Damesick, S Hobden, L Volpe
The Health Foundation
December 2015
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